Global trademarks are one of the most valuable assets of a business. Think Apple, Oreos and Kleenex, and you immediately think of a company, product, brand, experience, reputation, solution and public goodwill.
In the article below, I discuss what a trademark is, how to select a trademark, how to establish rights to a trademark and where to turn for additional help. Note: I am not an attorney. The information in the article is based on experience and extensive research and should not be construed as official legal advice. Before proceeding with a name, symbol or word on a local or global basis, consult with an international intellectual property (IP) attorney.
Logo illustration credit: GlobeTrade (a Global TradeSource, Ltd. company)