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Laurel Delaney

Simple Words Translate Best Internationally

By February 13, 2013

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Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., she sings like Lady Gaga).

Here are fourteen examples of funny mistranslations that could have been avoided had the companies slowed down with their communication process and cared enough to hire a professional translator or translation agency.

Funny Mistranslations From Around the World

Note: Mistranslations convey an image that a company does not care about its customers abroad.


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