Globalization is on the rise. Every business newspaper and magazine has endless articles and reports on "global," "international" and "import/export" ventures. At this moment, there are millions of international transactions taking place around the globe. Asian-Pacific companies are buying American companies; Middle-Eastern companies are buying Latin-American companies; joint ventures and strategic alliances of all kinds are forming every minute between companies that are thousands of miles apart -- not to mention extraordinarily varied in their lines of business. Diversifying their operations is yet another kind of boundary-crossing that gives these companies a competitive edge.
Tomorrow you might find Facebook lagging behind in the social media sphere but leading the way in the food industry, Netflix pulling out of the T.V. and movie business and focusing on multi-media entertainment, Steve Jobs selling Apple to Steve Ballmer and setting up a in-home care franchising system in China!
In the rapidly-changing global marketplace of the '90's and the 21st century, anything can happen. Your challenge is to learn the ropes and start climbing, so that you will be able to compete effectively in the global marketplace.
We are going to help you get started setting up and running your own import/export business. And for those who are brokers, logistics experts and international trade consultants, there will be something here for you too – so stay with us. But first, I want to share my own brief success story!
My Moment of Success
. . . One morning I walked into my office and started scanning my emails. One looked different from the others I had received. It had a unique subject line and lots of numbers within the body of it.
I opened it entirely and skimmed it quickly. I blinked. Then I looked at it again more closely. A customer with whom I'd been communicating for several months had ordered a 20-ft. container of cookies. That was more than 12,000 packages destined for Japan!
So the next time my friends and colleagues were carrying on about the orders they'd landed, I brought up my overseas success story. You should have seen the look on their faces as they asked me how I'd pulled it off. They would have to call on local customers for 20 years to get an order that size!
After that first export sale, I knew I was on to something big -- the beginning of my export journey. And what a wild and lucrative one it's been!
