Saturday April 19, 2014
Are you selling online primarily to an English-speaking customer base? If so, keep your site in English. But if you wish to expand your business internationally, say to Brazil and France, you'd better adapt your site to accommodate Portuguese- and French-speaking visitors. They won't stay long at your site if they cannot understand the language you use!
Read: Global E-Commerce: 3 Ways to Turn Your Website Into a Global E-Commerce Money-Making Machine
Thursday April 17, 2014
I've written extensively about the importance of not only loving what you do but loving whatever product you select to import or export. Because then you will be able to grow it over a lifetime.
This article touches on that same notion with Claire Friedman's little global shop around the corner: Scandinavian Imports.
Read more and see related articles here.
Photo courtesy: Flickr
Monday April 14, 2014
I caught up with Carlos Balderrama (pictured), executive president of CODESIN. He awakened me to a sleeping giant investment opportunity: Sinaloa, a state in northwest Mexico. What follows is an excerpt from my interview with Balderrama, when we talked about what makes Sinaloa a good investment opportunity right now.
Read the complete interview: Mexico's Sleeping Giant Investment Opportunity: Sinaloa
Friday April 11, 2014
When you mention importing from China, business people tend to roll their eyes and shake their heads a bit. Why? Because with it comes dealing with the unknown, famously low (scary) prices, inconsistent quality problems and intellectual property concerns. Here, I examine the perils with conducting business in China and offer seven lessons to help treat some of the pain points.
Read more: 7 Lessons Colleagues Have Taught Me on Importing Products From the Factory of the World: China