1. Industry

How to Price a New Product for the Global Marketplace

Got a new product idea that will WOW the world? What are you waiting for? Here’s what it takes to bring a new product to market and price it fairly.

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The Next Digital Revolution: Global Mobile

Friday May 24, 2013
iPHoneAccording to The Guardian's Data Blog, three quarters of the world's more than six billion mobile phones are located in the developing world, and the widespread use of these devices in under-served areas provides valuable tracking of digital activity that has never existed before.

What will you do about it?  In the article below, I provide six trends and developments in the world of mobile along with suggestions on what you should do next to stay ahead and remain relevant.

Read:  The Next Digital Revolution:  Mobile Phones Plus eCommerce Equals Digital Global Success

m-Commerce: Redefining the Way Business Is Done Globally

Wednesday May 22, 2013
Apple iPhone

What is m-commerce?  Mobile commerce, or m-commerce, is the ability to conduct commerce using a mobile smart phone, tablet, tablet PC or any other emerging Internet-enabled technology device that supports a seamless on-the-go consumer experience.

Below I examine what's driving this explosive growth of global mobile commerce, how it is going to redefine the way business is done all over the world and how to leverage it to sell more stuff.

How to Make the Most of Global Mobile Commerce

What Is International Trade Credit Insurance?

Monday May 20, 2013

What is international trade credit insurance?

In the interview below, I ask David Barrett, sales agent for Euler Hermes North America, a leading provider of trade-related insurance solutions, a range of questions about international trade credit insurance.

Read the entire interview:  International Trade Credit Insurance

Conducting World Business On the Go

Friday May 17, 2013

"This year will mark a tipping point where one out of two phones in U.S. hands will offer access to the Internet and applications, triggering a sea change in shopper behavior across channels." ~ Mickey Alam Khan, editor in Chief of Mobile Marketer and Mobile Commerce Daily

Now the big question:  Are you prepared?

Below I offer compelling facts on global mobile, tips on what works in global mobile and a case study to move you to action.

Read: Global Mobile Marketing:  Conducting World Business on the Go

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