We understand why it's important to develop a global marketing strategy for a business. Look at it this way: If you were to develop an ad campaign in the United States, do you think the same campaign would be effective in France? Hence, the need for a global marketing strategy.
But let's examine what global marketing isn't:
It's not a standardized process that you take global. Some aspects can be standardized, such as a logo, but others, such as packaging or advertising strategy may or may not be used to develop a global marketing strategy.
Learn more about what an effective global marketing strategy can do for you and the growth of your import/export business.