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Laurel Delaney

What Global Marketing Isn't

By November 7, 2012

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We understand why it's important to develop a global marketing strategy for a business.  Look at it this way:  If you were to develop an ad campaign in the United States, do you think the same campaign would be effective in France? Hence, the need for a global marketing strategy.

But let's examine what global marketing isn't:

It's not a standardized process that you take global. Some aspects can be standardized, such as a logo, but others, such as packaging or advertising strategy may or may not be used to develop a global marketing strategy.

Learn more about what an effective global marketing strategy can do for you and the growth of your import/export business.

Global Marketing Strategy:  Four Benefits to a Global Marketing Strategy

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