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Laurel Delaney

Should You Create a New Product for Overseas?

By January 28, 2013

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How do you decide if you should create an entirely new product for an overseas market? It goes like this:You are selling mops like gangbusters in Ireland. You have been working with the same customer for five years and to date, they have purchased $2.3 million worth of mops from your business. Hurray! That's an amazing accomplishment. Not only has the overseas business been profitable, it offsets local seasonal low points in the year and accounts for 10 percent of your total aggregate business revenues. Now what?

Find out: Creating New Products To Expand Your Overseas Market

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