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Getting a Global Marketing Strategy Right

By February 6, 2013

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If a global marketing strategy is done right, it can have many benefits for an organization.  Don't think for a moment that you can minimize country-to-country differences! Embrace them and develop your strategy in such a way as to complement the differences.  Here are four benefits to crafting a great global marketing strategy.

Global Marketing Strategy:  Four Benefits to a Global Marketing Strategy

Comments

October 18, 2013 at 7:26 pm
(1) consulting marketplace says:

Wonderful post.

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