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Marketing and Selling Globally

The marketing and selling of imported and exported goods is vital to ensure the success of your enterprise. This section provides articles, tips and resources to help you effectively reach customers worldwide.
  1. Social Media and Social Networking (9)

Entering a Foreign Market Through Licensing
In this article I take a look at what licensing is and what are the benefits to licensing. All in all, licensing is a great way to penetrate a new foreign market.

Crisis Management: What to Do When Your Import/Export Goes Wrong
This article demonstrates with two specific examples how creative thinking and playing to one’s strengths can provide simple solutions to what could have become a costly disaster in the import/export world.

Global Marketing Strategy: Four Benefits to a Global Marketing Strategy
This article examines why it’s important to create a global marketing strategy for your business (no matter what size it is) and what the benefits are to crafting one.

Got a Website or Blog?
How creating a website and blog helps you easily find cross-border customers and suppliers.

Global E-Commerce: 3 Ways to Turn Your Website Into a Money-Making Machine
Here are three ways to turn your website into a global e-commerce money-making machine

LinkedIn: How to Pre-Qualify Import and Export Opportunities on LinkedIn
Learn how to establish healthy international business relationships online -- what to avoid and what to look for -- when identifying potential opportunities.

Global Strategic Alliances: Why Form a Global Strategic Alliance
Find out valid reasons for forming a global strategic alliance (GSA).

Global Strategic Alliances: Advantages and Disadvantages
This article discusses how a global strategic alliance works and what it can and cannot do for you.

Global Strategic Alliances: Negotiating the Deal
This article examines how to negotiate the deal on a global strategic alliance.

How to Find and Pre-Qualify Importing Wholesalers For Your Product Line Overseas
This article provides a short list on how to find a good distributor overseas and once you have found one, how to pre-qualify them to insure that they are a reputable organization.

Less Local, More Global
This article outlines nine ways to sell your products internationally without ever leaving home.

Five Strategies For Developing Overseas Sales Success
This article explains five creative yet reliable strategies that demonstrate cultural and social sensitivity, gain customer confidence and respect, and generate steady sales.

Make International Customers Your No. 1 Priority
This article outlines how to make international customers your No. 1 priority.

The Gold Key Service: How to Find International Customers the World Over
Are you stuck on how to find and meet with pre-screened potential cross-border business associates? Whether you are seeking a single customer, agent, a distributor or a joint-venture partner -- it's all covered here with details about the Gold Key Service (GKS).

Growing a Global Business: Getting Started
This interview with Laurel Delaney (Part 1 of 2) explains how to get in the global game and, once you're there, how to use social networking tools to grow your business global.

Growing a Global Business: Working With Others
This interview (second installment) with Laurel Delaney (Part 2 of 2) talks about working with independent contractors and best practices for growing a global small business.

Face-To-Face International Business Meetings
To cement a quality business relationship, a face-to-face meeting is absolutely essential with your international customer. Find out why here.

A Guide to Working With an International Distributor
This article examines what an international distributor does and what you need to know before appointing one.

A Guide to Working With a Sales Agent
This article examines what an international sales agent does and what you need to know before appointing one.

Are you ISO-Certified?
This article describes the features and benefits to obtaining ISO certification (9000, 9001 and 14000).

Manage & Grow Your Import and Export Business
After you map out your import and export journey, developing sales and distribution is critical. Here we cover finding customers, locating overseas suppliers, determining routes to importing and exporting, shipping logistics, service and product pricing, financing options, booking an order, documentation, customer service, strategic...

International Business Travel: Packing Smart For An International Business Trip
Here are some essentials for a one-week business trip, including wardrobe, accessories and documents.

How to Make the Most of Global Mobile Commerce
Here we examine what’s driving the explosive growth of global mobile commerce, how it is going to redefine the way business is done all over the world and how to leverage it to sell more stuff.

6 Reasons to Love E-Commerce
Here we examine six reasons for loving your e-commerce site after it’s set up.

The Next Digital Revolution: Mobile Phones Plus eCommerce Equals Digital...
Here we outline six trends and developments in the world of mobile along with suggestions on what you should do next to stay ahead and remain relevant.

Pre-Screening Overseas Distributors: 50 Questions to Ask
Think you’ve found the perfect overseas distributor? How do you know for sure? Here we’ve created a checklist of all the questions you should ask to pre-screen distributors.

Global Mobile Marketing: Conducting World Business on the Go
Here we offer compelling facts on global mobile, tips on what works in global mobile and a case study to move you to action.

Export Promotion and Development
This article defines what export promotion means and how it affects a government’s export strategy, such as the National Export Initiative (NEI) in the United States. It will also help you increase the export sales of your products.

10 Secrets to Managing a Successful Blog
In this article we outline ten simple rules for managing a successful blog. Knowing your audience is a start.

What to Do: An Overseas Sales Agent, Distributor or Wholesaler Doesn’t ...
This article outlines steps to take before setting up an international sales or distributorship agreement, which will protect you should something run afoul.

Global Small Business Sunday: Shop the Planet
We hereby dedicate the day after Small Business Saturday to -- Global Small Business Sunday -- so that all small businesses go global with their purchases!

Designing for Foreign Cultures
When designing for a foreign audience, consider these five factors.

Using Google to Go Global
Here's how to use Google AdWords to help customers the world over find you.

Creating New Products to Expand Your Overseas Market
In this article, I help you decide if you should create an entirely new product for an overseas market.

International Franchising: A Global Strategic Initiative
In this article, I look at what is international franchising, its benefits, examples of companies that have successfully franchised internationally, how to get started in franchising and where to look for additional help.

Ways to Enter a New Overseas Market
Here are three ways partnering can work to expand overseas. Plus, I provide a real-life case example.

Recession-Proof Digital Marketing Tips
This article outlines some recession-proof tips to use in your global digital marketing efforts.

How an Architectural Firm Expands from Local to Global in One Year
In this interview I ask Michael Ellis, managing partner at Hollywood, Calif.-based architectural firm 5+design, about how his start-up grew to become an internationally recognized organization.

Making the Case for a Global Brand
In this article, I spell out what a global brand is and five reasons to develop one.

Global Branding for Small Businesses
This article talks about how to create a global branding campaign for your small business without making it into a costly endeavor.

Global Sourcing in an Interconnected World
In this article, I drill down on one particular sourcing platform, Global Sources (GS).

What You Need to Know Before Starting an Import/Export Business (III of III)
Here I cover sounding out the market before you tap into it, mastering the regulatory environment and locating a few good customers or suppliers well before you open your door to the world for business.

Web Globalization Tips
John Yunker discusses web globalizationhow to meet the needs of a target audience in an increasingly multicultural and multilingual world.

Why Global Marketers Continually Learn and Develop

The G20 e-Trade Readiness Index: Good and Bad News for SMEs
The G20 eTrade Readiness Index report presents magnificent upside potential for e-commerce. But there are obstacles in store for SMEs to overcome, as well.

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